This is Choon — a music streaming service and digital payments ecosystem powered by the Ethereum blockchain designed to solve some of the music industry's most fundamental problems.
The current music industry no longer represents the interests of the most important people: artists and listeners.
Complicated recording and publishing contracts make it incredibly difficult for artists to claim income owed to them, with streaming services keeping the majority of revenue for themselves. This legacy music industry needs to be rethought in an era of unlimited digital distribution, frictionless payments, and decentralized cryptocurrency.
Deserve a simple and fair way to be paid for the music they create.
Deserve a simple way to directly support the artists they love.
Backed by the Ethereum Blockchain, Choon will create a music and digital content ecosystem powered by music, streaming and curation. A token called NOTES (NTS) will become the currency by which artists receive fair payment for streams, downloads, Q&As, merchandise, and more. Fans can also receive NOTES by curating popular playlists and listening to promoted music.
The NOTES token powers an economy where artists, curators and fans can collaborate and share the value they create.
Smart Record Contracts
Automated rights management pays all parties what they deserve, automatically.
Smart Record Contracts
Although at first glance, we are a streaming service, offering artists the ability to upload their music, share it, and get paid for it via cryptocurrency tokens, the Choon ecosystem will offer far more than that.
Smart Record Contracts, along with our off-chain 'Real Time Royalty Network' will allow artists, managers, and groups to create contracts showing the payment split for any piece of music. When a track is streamed or downloaded, its income in NOTES will be distributed to the wallets of the individual stakeholders in a near-immediate, fully transparent fashion.
Smart Record Contracts will create an entire music ecosystem that does not just solve problems with the music industry today, but allows incredibly exciting new models which, until now, have never been possible.
Streaming as Mining
Streaming As Mining is a five-year introductory aspect to the Choon ecosystem, will represent the easiest way for artists to acquire cryptocurrency. In total, 40,000,000 NOTES tokens (50% of the all time fixed supply) will be distributed to artists using Choon, split pro-rata daily based on number of streams.
Our Grounding Principles
80% of profits from streamed music or media sent directly to the content creators, retaining just 20% for operational costs.
By removing almost all intermediaries, artists regain control of payment flows and can earn hundreds of times what they presently do.
A digital music ecosystem with numerous options for both artists and listeners to earn and spend NOTES.
Multiple spending options allow the majority of NOTES to remain in the ecosystem, removing cumbersome on/off ramps associated with cryptocurrency.
Displace many of the music industry's unnecessary intermediaries by creating a future-focused music contracting and licensing system.
Smart Record Contracts foster accountability and transparency whilst allowing immediate payment distribution to stakeholders.
Promote the cryptocurrency economy in a positive way.
Introduce cryptocurrency and frictionless token economies to a strata of the population that have yet to engage in the cryptocurrency economy.
An initial allotment of NOTES will be made available for sale to the community to support further development of the platform.Early 2018
A working prototype of the streaming service will be released, mainly focused on the exclusive music secured from the initial artist pool.Early 2018
The full service will begin operating with all of the features and token mechanisms mentioned above.
NME: ‘Spotify-disrupting’ streaming service to benefit artists
NME covers the disruptive aspects of Choon's transparent revenue splits.
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New Year Update
It’s been a crazy month behind the scenes here at Choon with a whole host of incredible developments but we realized we’ve been a little quiet on the public front, which we hope to remedy via this update.Read More →
Billboard.com: Gareth Emery Wants to Disrupt Music Labels
Read Billboard's coverage of the Choon Publication, Distribution & Discovery strategy, as well as details on Gareth's background in cryptocurrency.Read More →
Gareth Emery announces a Blockchain based project called Choon, described as “a music streaming service and digital payments ecosystem powered by the Ethereum blockchain, designed to solve some of the music industry's most fundamental problems”.Read More →
Gareth EmeryGareth has been in the music industry for the last 15 years, both as one of the world’s largest DJs and an esteemed record producer. With three iTunes Dance #1 Albums, and over 1.5 million monthly Spotify listeners, he understands the music industry and the problems it faces more than most.
Bjorn NiclasA serial entrepreneur and successful angel investor with twelve years experience in the electronic music space. His companies include talent buying, artist management, and event production, with hundreds of thousands of people having attended events produced by him over the last decade.
John WatkinsonA software engineer and computer scientist, he holds a PhD in Electrical Engineering from Columbia University, where his research included large-scale computing, signal processing, and machine learning. He has worked with Matt for over a decade and along with co-creating the Cryptopunks has extensive experience with distributed computing and blockchain technology.
Matt HallA software engineer with over twenty years of industry experience doing significant work for Google, Microsoft and other large tech companies. Along with John Watkinson was a co-creator of the Cryptopunks project, where 10,000 unique collectible pieces of art were offered with proof-of-ownership stored on the Ethereum blockchain.
Scott SartinScott is a Fellow Chartered Accountant (ICAEW ) who specializes in accounting and business management within the music industry. Scott has regular first hand experience when it comes to royalty accounting for his clients, and has seen the music industry choose to not keep up with the digital age first-hand.
Benedict is the Director of Engineering at BitGo and has vast experience in developing blockchain and wallet platforms. He founded Ether.li, the world's first multi-signature web wallet for Ethereum. Ben advises the team on wallets, smart contracts, payment channels and other technical product matters. Back before Ethereum existed Ben used to enjoy tipping Bitcoin to lesser known trance artists on Soundcloud using ChangeTip.
Best know as the career manager of Steve Aoki (who he still manages today), Matt’s a power-player on the music management side as a founding partner of Deckstar Management who manage, amongst others, Blink-182, Morrissey and Culture Club.
An American internet entrepreneur and self-proclaimed music junkie, David has been CEO of not one, but three companies relevant to Choon’s mission: Beats Music, MOG, and Gracenote - the world's largest music database & music-identification service, which sold to Sony for $260 million in 2008. A frequent speaker at conferences such as SXSW, CES and Midem, David’s wealth of experience in this space means he’s uniquely positioned to advise the core Choon team on upcoming challenges before they become problems.
Hailing from Portland, Oregon, André Allen Anjos aka RAC has released over 200 remixes and two original LPs in a career spanning 10 years in the music industry, most recently culminating in his 2017 Grammy win for ‘Best Remix’, for his remix of Bob Moses ‘Tearing Me Up’. He’s equally passionate about cryptocurrency / blockchain, becoming the first artist to release an album via the Ethereum network for his ‘EGO’ LP in July 2017.
Working in digital media since 1997, Cindy's incredible list of past projects include Amazon, where she recently worked as Head of Business Development for Amazon Tickets. She has consulted for clients have including Beats Music, Yahoo, RIM, Spotify, Soundhound, Nintendo, PopSugar, and many others, and prior to that held full-time positions MTV Networks, WarnerVision Entertainment, the Screen Actors Guild, and various law firms. She is the co-founder of Women in Digital Media, a networking group based in NY and San Francisco that has over 1500 members.
Alvin is an innovator and experienced startup coach in the payments space, having founded various startups, advised investors and mentored at accelerators. Previously he started the PayPal Singapore Innovation Lab in 2016, and currently oversees Engineering and Product Delivery at leading blockchain firm TenX.
George currently leads WeTrust, a blockchain company that has released their first dApp, Trusted Lending Circles on Ethereum Mainnet. His vision for WeTrust is to create a platform that improves financial inclusion by enabling creation of blockchain based savings/ lending and insurance tools. He has an eclectic taste in music and is excited to see how Choon fits in with this passion, and advises the Choon team on business strategy.
Min H. Kim is a blockchain advisor who draws on prior experience serving as Head of Growth at the Bee Token, Chief of Staff at Civic Technologies and also Marketing & Partnerships Lead at Draper University with Tim Draper working on blockchain-related initiatives related to PR, partnerships, and events. Min has helped other blockchain projects with PR, marketing strategy, and community building such as Nucleus.Vision, INS.world, Quantstamp, Tomochain and WeTrust, among others and is based in San Francisco.
Jeremy is a Partner at ChainRock, a global digital asset investment firm where he heads up business development from Singapore. He's also a Senior Product Manager at Zendesk where he built and shipped the Zendesk Message product. Jeremy joined Zendesk as a result of their acquisition of the chat startup Zopim where he was the Director of Sales and oversaw all of sales and marketing as the startup grew from 50,000 users to 200,000 users.
Representing the live music space, we’ve been close with Bobby since his days as Director of Entertainment for SBE (2004-2015), a lifestyle hospitality company with nightclubs, hotels, and restaurants spanning the globe. In 2015, he left that position to manage NERVO (Forbes’ List highest-paid female DJS), as well as working as VP of Business Development at seatXchange, a live ticketing startup.
Helping us on the media side is David Ireland, who cofounded the online electronic music magazine Magnetic Magazine and The Magnetic Agency Group growing the business into a multinational corporation with offices in Denver, Toronto, and Madrid. Prior to that, he served as VP of Marketing at Diesel where he launched the largest 360 advertising campaign in the brand's US history with the BE STUPID initiative.
Dance music legend Max has been touring globally as a DJ and releasing music for 20 years. He also has extensive knowledge of the music business as well as an understanding of blockchain technology and smart contracts. Max has always had a penchant for helping other artists and sees Choon as a revolutionary opportunity to disrupt a one-sided industry in a way that will, through fair compensation, enable more creativity to benefit both the artists, listeners and the global music scene overall.
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Want to stream your music on Choon in 2018? Pre-register for early access to our Open Beta.
Choon's Open Beta will launch in Spring 2018, and will involve a selected number of artists and a limited feature-set. If you would like to us to consider adding your music to Choon for this test-phase, we'd love to hear from you.Artist Pre-Registration